At the Auto Shanghai 2021 show, BMW is focusing squarely on the future technologies of electric mobility, sustainability and seamless connectivity between the customer’s vehicle and their digital lifestyle.

Munich. Vehicles will need to be purely electric, sustainable in every way, more intelligent than ever and capable of conversing naturally with the driver to provide the driving pleasure of the future, as showcased by BMW at the Auto Shanghai 2021 show. And drivers will soon be able to experience this progressive form of personal mobility on the road in the BMW iX. The new model will celebrate its world premiere in real-life, series-produced form as the centrepiece of BMW’s presence in Shanghai, and its market launch in China will get underway over the course of 2021. The BMW Group’s new technology flagship embodies the company’s innovative talents in the areas of design, electric mobility, driving pleasure, sustainability, luxury and connectivity.

The BMW iX is first model in the brand’s line-up to feature the new Operating System 8 and the latest generation of BMW iDrive, which turns the interaction between the driver and vehicle into an intuitive, personal and emotionally engaging experience. At the same time, Operating System 8 provides the basis for the seamless integration of additional digital services. The enhanced possibilities for using market-specific apps in China that this enables brings another focal point to BMW’s presentation at Auto Shanghai 2021. Additional highlights include the world premiere of the BMW 7 Series Two-Tone special-edition model created exclusively for customers in China and a look ahead to the fully electric BMW i4 in M Sport specification.

Auto Shanghai is one of the world’s largest and most significant automotive shows and offers a fascinating overview of the latest industry trends and innovations once again this year. On 21 – 28 April 2021, automotive manufacturers, suppliers and service providers from around the world will flock to the halls of the National Exhibition and Convention Center (NECC) in China’s commercial capital to show off their new models, products and technologies. As an open-to-the-public event, Auto Shanghai 2021 will be held in compliance with strict hygiene regulations and feature extensive use of digital technology.